Boek Sociaal kapitaal

Op deze pagina kun je het boek “Sociaal kapitaal, de meerwaarde van sociale media voor gemeenten”, integraal downloaden of per hoofdstuk.

 Download hier de pdf van het hele boek Sociaal kapitaal (6 MB)


Hoofdstuk indeling

Voorwoord – Rijk van Ark

Thema 1: onderzoek

Hoe actief zijn gemeenten op social media – David Kok
Social media around the world – David Kok
Zit de online burger wel online op u te wachten? – David Kok
@Gemeente, kunt u mij helpen? #dienstverlening via Twitter – Miklós Kuijper

Thema 2: achtergrondinformatie

De wetenschap achter social media – Wim Elving
Social Media in Nederland – Newcom Research en Consultancy
Kunnen gemeenten social media al wel aan? – Basile Lemaire (& David Kok)

Thema 3: het meten van succes

De ROI van social media: het is wel te berekenen – Rick Mans
Social KPI’s en meetbare resultaten – Rob van den Brink
Van social brand naar social business – Anneli Rispens

Thema 4: online veiligheid

Kwaliteit van de informatie – Pieter Flieringa
Archiveren van online activiteiten: willen we Mart Smeets, Mabel Wisse(n) Smid en Ton Hooijmaijers niet kwijt raken? – Max Beekhuis
Juridische kanttekeningen bij het gebruik van sociale media door gemeenten – Tinga Kleefman

Thema 5: webcare

Webcare: hoe kan het werken? – Robin Albregt
Gebruik van zoekwoorden in social media – Marjet Wullink
Optimaliseren van het online imago van jouw gemeente – Rens Dietz
Online impressiemanagement: hoe moet je je presenteren op social media? – Wim Elving & Joost Verhoeven
Webcare in de praktijk: OVER-gemeenten – Ramses de Vries

Thema 6: e-participatie

E-participatie via social media: hoe doe je dat? – Janine Bake
In de praktijk: een nieuwe cultuurnota voor Leiden: project Cultuur071 – Joke Busschots
In de praktijk: MijnBorne2030: van, voor en door burgers – Miranda Mulder

Thema 7: social en de politiek

Sociale communicatie voor raadsleden – pettenmanagement en belangenhuishouding – Marije van den Berg
De raad bestaat wel! ~ Een pleidooi voor relevantere raadscommunicatie – Nicolette Ouwerling
Politieke Sensitiviteit en Social Media: bij twijfel, niet oversteken – Maud van de Wiel & Marike Simons

Thema 8: de ambtelijke organisatie

De toekomst van de afdeling Communicatie – Renata Verloop
Social media voor interne communicatie – Roosmarijn Busch
Pleio als online platform voor de publieke zaak – Davied van Berlo

Thema 9: innovatie

Gamification in burgerparticipatie en burgerkracht – Sanne Gaastra & Raymond van Dongelen
Iedereen aan de Open Data: De factbased samenleving – Ger Baron & Gijs van Rijn
De inzet van online netwerken voor overheidsdienstverlening – Carlien Roodink

Thema 10: crisiscommunicatie

Is een crisis via social media te beheersen? – Sonja Utz & Friederike Schultz
Crisiscommunicatie: wie neemt de lead? – Roy Johannink & Eveline Heijna
In de praktijk: de zedenzaak in Amsterdam – Bartho Boer

Thema 11: het bedrijfsleven

Tegen welke vraagstukken loopt het bedrijfsleven aan? – Joris Kok
Social recruiting bij Deloitte – Impact van Linkedin op de wervingsdoelstelling – Lennart Sloof
Social business engineering – niet het volgende modewoord – Jochem Koole

Thema 12: de toekomst

De toekomst van social media – Ludo Raedts
Afwegen op basis van businessplan helpt gemeenten kiezen – Wim Andrea
Zijn de social media altijd sociaal – Kees Kok

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